As a public relations (PR) professional, it’s important to carefully consider which clients you choose to take on. While it’s tempting to say yes to every prospective client who approaches you, it’s not always the right choice. In fact, turning down a client can sometimes be the best decision for…

In today’s fast-paced digital age, it’s easy to think that traditional forms of media relations are becoming outdated. However, media relations remains an essential aspect of public relations, and the rise of digital media has actually improved the ability to connect with journalists. Media relations is the process of building…

In today’s business environment, companies are increasingly expected to focus not only on their financial performance but also on their impact on the environment, social issues, and corporate governance (ESG). Investors, customers, and stakeholders are demanding transparency and accountability from companies in terms of their ESG practices, and as such…

Brand PR is the practice of managing a brand’s reputation through various communication channels, including media relations, social media, content marketing, and other public-facing activities. The goal of brand PR is to build trust and credibility with consumers, stakeholders, and the public at large. …

Public Relations is a critical aspect of modern business, and it’s a discipline that deals with building, maintaining, and enhancing relationships between an organisation and its stakeholders. …

The idea of using AI can be troublesome for people working in PR as they are concerned about their jobs being replaced by programmable technology. Whilst AI could potentially be used to write press releases, this isn’t the future of the industry. …

…for business success, social impact and a positive climate of opinion. It has never been harder to reach and influence people. More than ever there is a need to be imaginative, intelligent and strategic in your communications. …

All Public Relations job descriptions include skills such as listening, strong written and verbal communication skills, and a good eye for detail. However, an increasing number of employers are placing greater emphasis on candidates being emotionally intelligent. Emotional Intelligence (EI) is defined as “the capacity to be aware of, control…

Let’s talk about Johnny Depp and Amber Heard. Heard sacked her PR team mid-trial, reeling from bad press with hashtags like #JusticeforJohnnyDepp racking up 3 billion views on TikTok. The Court of Public Opinion had firmly turned against her, and the case is a perfect example of the growing importance…