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Sabine Raabe

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Sabine Raabe

Key Message Mapping — The Magic of 3

When you speak for your company, what are you trying to say? What is the constant drumbeat you are trying to convey about your…

Jun 14, 2021

Key Message Mapping — The Magic of 3

Jun 14, 2021

Sabine Raabe

The Integral Role of Investor Relations in Corporate Public Relations

In the context of corporate communications, Investor Relations (IR) stands out as a pivotal element, seamlessly merging financial acumen…

Jul 24

The Integral Role of Investor Relations in Corporate Public Relations

Jul 24

Sabine Raabe

Top Trends Shaping Public Relations

Public Relations continues to evolve rapidly, adapting to changes in technology, society, and the media landscape. Here are some of the…

Jun 12

Top Trends Shaping Public Relations

Jun 12

Sabine Raabe

The Case for Human-Created PR Content and Why AI Falls Short

Artificial Intelligence (AI) has permeated most industries, revolutionising how businesses operate. Public relations (PR) is no exception…

May 20

The Case for Human-Created PR Content and Why AI Falls Short

May 20

Sabine Raabe

Working with a PR Agency, Freelancer, or In-House

Achieving and maintaining a stellar public image is non-negotiable. Whether you’re launching a product, managing a crisis, or striving for…

Apr 23

Working with a PR Agency, Freelancer, or In-House

Apr 23

Sabine Raabe

Best Practices for Effective Media Relations

Whether you’re launching a new product, promoting an event, or managing a crisis, how you interact with the media can significantly impact…

Mar 25

Best Practices for Effective Media Relations

Mar 25

Sabine Raabe

Setting Your Company Apart with Impactful PR Strategies

The ability to distinguish your company from the competition is essential for success. One powerful tool at your disposal is Public…

Mar 4

Setting Your Company Apart with Impactful PR Strategies

Mar 4

Sabine Raabe

Mastering the Art of Reactive PR

Reactive PR is a dynamic approach that involves responding swiftly and strategically to unforeseen events, industry trends, or public…

Feb 8

Mastering the Art of Reactive PR

Feb 8

Sabine Raabe

10 Ways AI Will Redefine the PR Profession

The Public Relations (PR) landscape is undergoing a transformative shift, largely due to the rapid advancement of Artificial Intelligence…

Jan 7

10 Ways AI Will Redefine the PR Profession

Jan 7

Sabine Raabe

Exploring the Future of Public Relations: Key Trends for 2024

As we delve further into the digital age, the realm of Public Relations (PR) is continually evolving, embracing new technologies…

Dec 18, 2023

Exploring the Future of Public Relations: Key Trends for 2024

Dec 18, 2023

Sabine Raabe

Sabine Raabe

I help leaders craft their stories to #communicate and connect better. Think thought leadership, professional branding and reputation management.

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