In today’s business environment, companies are increasingly expected to focus not only on their financial performance but also on their impact on the environment, social issues, and corporate governance (ESG). …

Brand PR is the practice of managing a brand’s reputation through various communication channels, including media relations, social media, content marketing, and other public-facing activities. The goal of brand PR is to build trust and credibility with consumers, stakeholders, and the public at large. …

Public Relations is a critical aspect of modern business, and it’s a discipline that deals with building, maintaining, and enhancing relationships between an organisation and its stakeholders. …

The idea of using AI can be troublesome for people working in PR as they are concerned about their jobs being replaced by programmable technology. Whilst AI could potentially be used to write press releases, this isn’t the future of the industry. …

…for business success, social impact and a positive climate of opinion. It has never been harder to reach and influence people. More than ever there is a need to be imaginative, intelligent and strategic in your communications. …

All Public Relations job descriptions include skills such as listening, strong written and verbal communication skills, and a good eye for detail. However, an increasing number of employers are placing greater emphasis on candidates being emotionally intelligent. Emotional Intelligence (EI) is defined as “the capacity to be aware of, control…

Let’s talk about Johnny Depp and Amber Heard. Heard sacked her PR team mid-trial, reeling from bad press with hashtags like #JusticeforJohnnyDepp racking up 3 billion views on TikTok. The Court of Public Opinion had firmly turned against her, and the case is a perfect example of the growing importance…

As a tactic newsjacking is simply the name given to the activity undertaken by PRs whereby we monitor the external news agenda to spot coverage opportunities and inject our own angle into a news story. Otherwise known as riding the media wave. …

Briefing your agency is a critical part of any campaign: the better the brief, the better the work the agency delivers. So why then do clients fail to write great briefs? Poor briefs are one of the most common reasons for campaigns failing to deliver the desired results: four out…