What Exactly is Branding?

  • Clearly delivers the message
  • Confirms your credibility
  • Emotionally connects your target prospects with your product and or service.
  • Motivates the buyer to buy
  • Creates User Loyalty
  1. What products and/or services do you offer? Define the qualities of these services and/or products.
  2. What are the core values of your products and services? What are the core values of your company?
  3. What is the mission of your company?
  4. What does your company specialise in?
  5. Who is your target market? Who do your products and services attract?
  6. What is the tagline of your company? What message does your tagline send to your prospects?
  7. Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energetic, or sophisticated?
  8. Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects.
  9. Review the answers to the questions above and create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal ad. Be creative.

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Sabine Raabe

Sabine Raabe

I help leaders craft their stories to #communicate and connect better. Think thought leadership, professional branding and reputation management.